← All tracks
Track

Influence

How information, platforms and persuasion shape what people believe and how they act.

Essays & snapshots

Yandex strikes: did they cut Russian disinformation?

After Ukrainian drones hit three Yandex data centres, officials and commentators said Russian disinformation had fallen in Ukraine, Europe, the US and the UK. The evidence published so far does not support that, and the traffic chart behind the claim measured something else.

Essay5 min read

Cockroach Janta Party: built online, tracked offline

The Cockroach Janta Party reached 22 million Instagram followers in about two weeks, then saw Delhi Police seal its protest site and detain its founders after tracking them for days, according to police officers. The platforms that made the movement cheap to build also made it visible, and the government can order those platforms to restrict access in ways the movement cannot.

Essay9 min read

The Pentagon can order an execution. Can it order YouTube to show it?

The Pentagon says it will livestream a military execution on 3 December, but has not said where. The companies that spent a decade removing execution videos from their platforms may refuse to carry it, and the US government may discover how little of the pipeline between camera and audience it actually controls.

Essay7 min read

The AI election has no control group

American campaigns have adopted generative AI faster than almost any tool in modern politics. Laboratory experiments show it can persuade attentive voters, while decades of field research suggest that campaign contact rarely produces measurable changes in candidate choice. The midterms will be read as a verdict on AI, though they were not designed to deliver one.

Essay6 min read

Who gets to say what the machines did

Anthropic has published the most detailed public account yet of how artificial intelligence is being used for espionage, propaganda and fraud. It found the activity in its own systems, named the actors, imposed the penalty and released the evidence. The question is what happens when a record like this can only be assembled by the company whose product generated the telemetry.

Essay8 min read

A marketing technique goes to war

A sanctioned Russian operation optimised its websites for machines rather than people. Five major AI models cited it. The techniques were borrowed wholesale from the marketing industry, and the proposed defence is that democracies borrow them too.

Essay6 min read

Written for the machines

Generative engine optimisation is a legal, well-capitalised industry that sells influence over what AI systems tell you. The academic evidence says the techniques work. Fraudsters and blue-chip PR firms worked that out before most marketers did.

Essay6 min read