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Series

Optimising the answer

Part 1 · Written for the machines

Generative engine optimisation is a legal, well-capitalised industry that sells influence over what AI systems tell you. The academic evidence says the techniques work. Fraudsters and blue-chip PR firms worked that out before most marketers did.

Part 2 · A marketing technique goes to war

A sanctioned Russian operation optimised its websites for machines rather than people. Five major AI models cited it. The techniques were borrowed wholesale from the marketing industry, and the proposed defence is that democracies borrow them too.